Business report for Jaguar Land Rover Essay Example | Topics and Well Written Essays - 2500 words

Business report for Jaguar Land roamer - Essay ExampleIn the current study, online questionnaire survey is selected to gather the data. The study will be outlining move market condition and position of Jaguar Land Rover.According to researchers, automotive perseverance of the UK is holding the chair position in terms of exporting to different countries. Major firms have invested more than 6 one thousand thousand over the last three years from 2012 to 2014 (Kpmg.com, 2015b). Researchers have argued that automotive sales faced the challenge of pecuniary recession effectively. High end railway car manufacturers are able to recover their loss and developed their income level same as the pre-recessional state. The UK based car diligence is expected to increase the production level to 2 million vehicles by the year 2017. It will be the highest level of output in such industry during the last 10 years (Kpmg.com, 2015a).Moreover, UK based automotive industry also indicates that nearly 1,509,762 cars were constructed during the year 2013. deep down which 87,671 were developed for the commercial purpose. The industry also produced almost 2,553,316 engines during the period (Kpmg.com, 2015b). The industry recorded with a receipts generation of 59.3 billion during the year 2013-2014. The industry is having different car manufacturers like the Bentley, Infiniti, London Taxi Company, get over and Jaguar Land Rover (SMMT, 2015). These firms are producing different types of cars and spare parts for the local and international demands. The industry or the firms can be justified based on some segments like manufacturing, supply chain, economy, origin environment and environmental credentials (SMMT, 2015).The UK automobile industry outlines that there are nearly seven mainstream car companies, seven commercial automobile producers and nine bus and coach manufacturers (Kpmg.com, 2015a). In addition, it is also observed that allowance and sports cars are gaining interes t among the UK based automotive market and there are almost eight

LAW FOR BUSINESS Assignment Essay Example | Topics and Well Written Essays - 1250 words

LAW FOR BUSINESS Assignment - Essay ExampleThis type of injustice is generally related with the economic benefits or profits of the claimant. Furthermore, the damages for pure economic losses argon non recoverable in civil wrong actions in the absence seizure of the injury of personal nature and in the absence of personal property damage (Claim story, November 1998, p. 60, quoted as saying by Murphy and et. al, 1999). On the other hand, important economic loss is a type of economic loss that nearly or proximately results from the failure of the goods to puddle or function as warranted (Us legal). The examples of consequential economic loss are loss of business reputation, loss of goodwill and other types of loss that are created from the enforce and consumption of defective products and so on. How does the sluice valves principle oblige the right of claimants to claim damages for pure economic loss in negligence? Answer The conceit of floodgate is that the court will only make the defendant responsible and liable when it is appropriate and mediocre to do so in the public interest (Corporate and Business Law, 2007/08). Additionally, in order to satisfy the introductory needs of this approach, some basic and native conditions must be satisfied before going to use this approach for the designing of claiming damages for pure economic loss in negligence. ... The loss of profit, wasted expenditure, loss of gain and so on are the examples of pure economic loss. Floodgates principles can constrain the right of claimant for the purpose of claiming damages for pure economic loss in negligence. If the claimant is unable to satisfy the basic and fundamental requirements addicted in the floodgate test, and even if the claimant becomes successful in proving any of the steps given in the floodgate test, he or she cannot be able to receive damages since all the components of floodgate test are not fully and totally satisfied as they should be. Donoghue v Steven son (1932) Facts Mrs Donoghue went to a cafe with a friend. She drank a bottle of ginger beer. She subsequently realised that there was a decomposed snail in the bottom of the fogged bottle. As a result, she suffered physical loss. She decided to sue the manufacturer, claiming that they were liable and under a trading to turn over such external and outside bodies did not get into the bottle of ginger beer. Held There was a duty on the behalf of the manufacturer to take appropriate and levelheaded care while manufacturing of these products. The manufacturer is under an pact and duty to the consumer to take appropriate and reasonable care to stop and prevent injury. You must take reasonable care to avoid acts or omissions which you can reasonably foresee would be likely to injure your inhabit (Lord Atkin as saying quoted by Corporate and Business Law, 2007/2008, pp.67). Negligence Negligence as a tort is a sort of breach of a legal duty to take care, which causes in damage to s ome other (OUP). In order to satisfy the occurrence of negligence, three conditions must be satisfied. Without satisfying these basic and fundamental conditions, the event or incident of

Entrepreneurship and new business ventures Essay

Entrepreneurship and new business ventures - Essay ExampleAndrew Bengry-Howell from the University of Bath, stated that the people he interviewed at 4 of the largest music festivals were there to escape their daily routines (Tickle, 2011). These people view these festivals as havens where they could have that sense of release. Some people said that they deliberately left their cellphones at home and tried to divagate aimlessly inside the festival and disappear. The music festival kit will targeted towards these consumers who frequently spend 2-4 eld at music festivals, depending on the length of the festival, and require materials for overnight stays.The attention at these music festivals bunghole give us an idea of the target market. Below is a list of the biggest festivals around the globe and their attendance numbers (MTV Contributer , 2013). It is important to note the attendance figures as it gives us an idea of the possible market sizingThese numbers show that the size of the target market is relatively large. What is interesting to note is that these festivals comprise of a sizable chunk of foreign participants. The SZSW festival held in Austin comprised of registrants from 64 foreign countries (SXSW, 2013). So it is worthy to note the global hubs of music festivals since the participants of the music festivals do not restrict themselves to their localities. They regularly visit early(a) cities and even countries hunting for the best and biggest music festivals to attend and hence are a part of the potential market.In Australia, attendance at such festivals went up by 0.6% since ticket prices fell by 0.7%. tax from this sector averaged around $1.3 billion, which shows the growth potential of this market (AlNewstead, 2012). Contemporary music was the biggest drawcard and hence contributed $539.2 million in revenue which is 41.3% of the total share. Ticket sales from this sector amounted to 5.9 million tickets. Australia is considered to be the st rongest market in the land right now for music

Templeton Essay Example | Topics and Well Written Essays - 500 words

Templeton - Essay ExampleSince God is described as omnipotent and omniscient in most religions, then using science, He wont be physically detected, measured, and studied. Shermer states that because of this, if we were to encounter such a being then it would be hard to distinguish it from an Extra-Terrestrial Intelligence (ETI). meet desire we have advanced in science and medicine, over the span of only half a century, then an ETI a few thousand centuries ahead of us would be able to create unanimous ecosystems and even universes (Templeton). According to Shermer, this is no different than what people might call God. If science were to discover a great being, then it would also be natural and limited by the laws of nature, non something omnipotent. That is why Shermer states that the spirit of God nominate continue with science but the existence of God becomes obsolete. I think Shermer is discipline in saying that belief sess coexist with science. However his views are a bit throttle towards God. Since God is viewed as omnipotent and omniscient then He cant possibly be measured, detected, and contained, and just because science cant calculate Him doesnt mean that His existence becomes obsolete. Just like religions and beliefs, science also has its limitations and contradictions. For example, we cant truly measure emotions like love and sorrow. However, just because they cant be measured, doesnt mean that only their belief is fine and their existence obsolete.Kenneth R. Miller does not believe that science makes God obsolete. According to Miller, science gives us more ways to appreciate and hold the vastness of God and His creation. God doesnt have to be something that is in darkness and shadows. Why cant He be the driving force of evolution, biology, and science? Miller states that God is real and kinda of limiting Him to the remote regions of our

Thesis that dicusses immigrant life in the United States in the time Essay

Thesis that dicusses immigrant animateness in the United States in the time period spanning US History between the end of the complaisant War - Essay ExampleOther contingencys befall the family including sexual abuse by a wolfish employer, prostitution, imprisonment, embezzlement, exposure to criminal elements until Jurgis becomes a criminal himself, alcoholism, political opportunism. Jurgis finds himself from being a loving husband and father, to a grief-ravaged and embittered man, to an exploited worker, to an unfairly imprisoned convict, to a hardened criminal, to an alcoholic, to a union member, to a vagabond, and finally to a socialist who believes that if people heed the call of social...ism, Chicago will be ours. The most famous misfortune and the one oft-discussed is his experiences in the meatpacking plant, which was fraught with dangers and labor rights violations. The description of the meatpacking plant and its sorry conditions were real graphic and shed light on th e plight of the workers whose rights were routinely and wantonly violated. There are cardinal themes running within the text the American dream and how it has failed scores of immigrants who come to the United States, and second, the evils of Capitalism. The failure or the hollowness of the American dream is apparent from the very start of the text, with the festive but overly-expensive wedding solemnization being used as a metaphor to describe a dream that is ornate in appearance but is, upon closer look, empty and will only bring more problems in the future, such as debt. The Lithuanian family initially entered America brimming with hope and promise, believing that America will be their salvation from poverty. The series of unfortunate events and tragedies that befell them have proved this belief to be wrong. The other theme is the bill of indictment of capitalism and it is apparent in the way that the author Sinclair describes how the workers are being abused and how their ri ghts are

The Advocacy for the Use of Nuclear Energy as a Sustainable Source but Essay

The Advocacy for the Use of Nuclear Energy as a Sustainable bloodline but a Control of Its Proliferation - Essay ExampleAn increase in it pulmonary tuberculosis leave behind visualize a replacement of the green house gases that bring about global warming and able to treasure development. The increase will by far bring about a sustainable development, which was a term coined by the Brundtland commission whose intention were to protect the future generations while minimizing depletion of the same re witnesss at present tense. This root therefore offers insight on the issue of increasing nuclear efficiency so as to beseeming the global vitality needs that the (world energy) council contends as being huge to meet the efficiency within which energy is provided. However, the paper is still cautious of the negativity involved with the issue such as the proliferation and the threats it brings about. Reviews The design exposes the complex relationship that exists between the use of the energy and the impact it has on the environment. The proposal is about the increase of the use of the nuclear energy to supplement the existing sources of energy. The advocacy for the increase in the usage of nuclear energy does not imply ignorance should be made in regards to the threats that exist. This underlies the fact that there has to exist laws and regulation that rein the usage and production of such. This ensures caution and a further responsibility to be held by countries that get involved. The proposal offers the ersatz to the prevention of what is being envisioned which is global warming and a world that will commence sustainable development through the production of nuclear energy. The proposal hence offers both an analytical and unfavorable outlook of where the world is ending in terms of the sources of energy and the path within which it is to be undertaken to thread these world a more efficient and safer place. Hypothesis The belief is that the current so urces of energy that include dodo fuels (such as coal and oil) are becoming exhausted at an alarming rate, such that within the following(a) decade they may be depleted. This leaves the question of how humans will sustain themselves and hence the need for an alternative source of energy that should be dependable and exist in limitless nature. Nuclear energy is believed to be resourceful in that it can provide what is required to supplement or perish the existing source of energy. Long Term Objectives The objectives that are likely to become the long term are one that will make nuclear energy a sustainable energy source that will be accepted and have no harm to the environment. The perceived lack of emissions of green house gases is revelation that it holds the future for sustainable energies. The world will be able to achieve energy in ways that are environment friendly and are not a threat to its existence. The advancement of continued use of fossil fuels has been seen as one t hat erodes the environment whereas the research in fusion energy provides more attractive commercial products. To this end, studies have confirmed that the cause of global warming is mainly the release of green house gases. This then meaning that nuclear energy is not among the factors that lead to global warming, an indication that it is a clean energy for the present and future. Background It is without a doubt that the world stands threatened due to the global warming. This is so because since 1950, the worlds climate has been warming, primarily as a result of emissions from fossils. The term global warming has therefore become a

Religious Studies Cumulative Paper Essay Example | Topics and Well Written Essays - 2000 words

Religious Studies Cumulative Paper - seek ExampleFor example in each(prenominal) religions it is wide-cut to speak truth while its unskilled to cheat, steal, lie or kill fellow human beings. After 9/11 divide between religions has increased manifolds due to pursuing of terrorism by few fundamentalists. It is very important to understand what is meant by religious tolerance, what are its limits, how terrorism and terrorists should be separated by the large Muslim community and so many other related issues. It is also important to have a look at headspring(prenominal) religions of the world and see their views about violence and tolerance. It is imperative to note that what a religion preaches may not be followed by its follower. In this case whether a religion should be blamed or its followers. altogether religions trace back their roots to a creator or God. This fact should be a witnesser of harmony or difference between various religions. Historic all toldy which religion ha s remained most peaceful and why?. All these questions need answers however it is not clear whether these answers will settle old questions or score new integritys. Outline. The paper will be covered in the following outline- 1. What is Religious tolerance and what are its limits. 2. Why Religious Tolerance is important. 3. Is there really a clash of civilizations going on? 4. What are the major religions of the world and what do they say about Religious Tolerance. 5. Is Religious fundamentalism a good thing or bad? 6. Should a religion be separated from its followers or not. 7. Scientific, biological, spiritual, ethical, moralistic and social dimensions of religion. 8. Is Religious tolerance linked to Government actions? 9. Should an individual handover his religious freedom to a perform or any other ruling institution 10. Social and political issues in religious tolerance. 11. variance in opinion about religious tolerance amongst various thinkers. 12. Final outcome of the di scussion. Discussion on Outline There are 19 major religions of the world with Christianity, Islam, Buddhism and Hinduism being bigger ones according to population of followers. Hinduism is not a religion in classic sense since there is no single founder, centerfield of origin or single scripture. Rather Hinduism is a combination of beliefs and traditions practiced over thousands of years. Tolerance is one of the core values in Hinduism expressed through centuries of co-existence with other religions in the sub-continent. Teachings of this religion propagate that all beings in whole universe are one family or vasudhaiva kutumbkam. This family includes smallest creatures, animals and globe, all created by God. Amongst all creatures, mankind has the ability to think and rule the earth, therefore bears greater responsibility to exercise tolerance. Man must exhibition tolerance to fellow beings irrespective of religion or caste. Hinduism preaches that tolerance is essence of human l ife and all other religions or paths leading to God are lawful and legitimate. It is wrong to consider oneself on true path while others at a wrong one. Due to belief of tolerance Hinduism in India co existed for centuries with Buddhism, Islam, Sikhism, Jainism and many other religions at the same time. In Indian history very less Hindu rulers invaded foreign lands in the name of religion. As said by Gandhi the famous Hindu leader The chief value of Hinduism lies in holding the actual belief that all life (not only human beings, only when all sentient beings) is one, i.e. all life coming from the universal source, call it Allah,

Common Health Problems found in Horses Essay Example | Topics and Well Written Essays - 1000 words

earthy Health Problems found in Horses - Essay ExampleAsymptomatic treatment akin to humans due to the causes that afflict humans like hidden dust mites, pollens, seasonal changes for asthma or COPD or degenerative obstructive path sortway disease, etc. cause the respiratory problems. This condition known as pipers to gymnastic horse dealers and heaves to the rest can also lead to COPD. (Important Information on Preventing and Treating Heaves, 1998) The common symptoms be the same as humans, which argon wheezing, and a persistent cough. Anybody knows that an Asthmatic patient cant undertake any(prenominal) heavy exercises or exertion and the same rest has to be accorded to the horse you love. Therefore fresh air is of essence and the horse should be taken out into the fresh air from its stable whenever possible.Allergies caused from dust, smoke, pollutants etc. are also the same factors, which can cause allergies in the horse. The symptoms are quite familiar and more exactly described as a horse becoming unwell with like tearing eyes, coughing, or raised(a) lumps on the horses shoulders. yet can prescribe in some cases of heaves are corticosteroids (Horse Allergies Symptoms, Common Causes & Treatments of an Equine Allergy, 1995). Another common problem with horses, apparently healthy is drooling or salivating from the mouth unusually. Called SLUD, which marrow salivating, lacrimenting, urinating, defecating is a result of eating on fungal give cloves and legumes. This is can be treated with anti fungal as the symptoms take 2 to 3 days to reveal after the horse has consumed the infected legumes and should be given limited feed of hay and the infected Pasteur should obviously be out of bounce usually again in humid and damp conditions which are most conducive for fungal growth. (Horse expectoration Syndrome A Common Fungal Disease, 1999)Skin rashes and itching are also common in horses where the touch on area can also lead a bald patch

Managerial Decisions in Economic Terms Essay Example | Topics and Well Written Essays - 2000 words

Managerial Decisions in Economic Terms - Essay ExampleThe project makes suited assumptions, like, the present value of discounting, the number of miles that car intends to run and the charge involved in travelling the unembellished miles over and above the stipulated miles allowed in the lease contract. Finally, a comparison is made between the present value of the two alternatives. It discusses three situations. It finds the present value of the car purchase, present value of the car purchase exploitation a loan and the present value of the lease along with purchasing option. The project seeks to find the outperform and the most cost effective alternative from the above three cases.This project tries to find out the instauration of applying managerial decisions under different circumstances. In this case, decision has to be taken between the two alternatives of buying a car or leasing it. The best possible way is to compare the costs involved in both cases. The aim of the proje ct is to find out the most cost effective method acting of action by calculating the present value of the discounted cash flow. Firstly, it discusses the advantages and disadvantages of leasing and owning a car and the costs involved in both cases. This project aims to help managers in making decisions between a lease and a purchase. An epitome is conducted under three given situations before a conclusion is drawn. It is not a simple method and involves a host of other factors like the number of miles that the buyer intends to travel, and the rates of interest prevailing at that time.The managerial decision of whether to lease or buy a car is of primary concern in this project. The project will act as the mouthpiece for a public school system which is to determine whether it would economical to lease a car or to buy it. Both have got their respective benefits and costs. The demand of the project is to detect which would be the most cost effective method. In order to come to a fi nal decision, a comparison of costs needs to be done which will take into

Marketing Analysis on Facebook Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Analysis on Facebook - Assignment Example piece the social networking sites ar predominantly driven by individual actions as people atomic form 18 more than or less free to use the platforms as they deal. However, in some countries, the political environment is unsympathetic and the governments do not want people to interact freely on the social networking sites. There ar clashes between the ideals of personal freedom and liberty of speech and local political and legal restrictions. China makes an pure example for this issue, where the government monitors Internet activity of its citizens and also does not hesitate in hacking the social networking accounts or personal search data. sequence this is an extreme compositors case, the disagreeence in political ideologies across different countries does come to on the profitability and growth of the online organizations, and especially the online social networking organizations like Facebook. In addition, the cyber se curity laws and cyber privacy laws are different across different countries which make an organization Facebook vulnerable to legal or social problems. charm the Facebook model is basically based on the Western concepts of personal freedom and absolute privacy, different regions of the innovation do not conform to these ideals. As can be seen from the latest statistics, Facebooks more than fractional members are now from countries in Asia and Latin America. However, the problems related to legal and political interference are not restricted to the politically closed countries or countries with non-democratically elected governments. There are several instances where European countries like Germany and France have objected to the use of the personal data by Facebook to target advertisements (Simpson, 2012) to the customers as a violation of their countries laws. While competitors like search engines like Google too face similar political legal issues, the concerns are blown-up fo r social networking sites (Harwood, 2009). This is because, the account holders on the social networking sites are not really looking for buying or selling something as their primary objective (which may be the case with a large number of users on search engines), and keeping in touch with friends and acquaintances is all that they desire. The invasion of privacy in the case of social networking sites is more acutely felt than it is on the search Engines, and hence the political and legal ramifications are more intense (Cashmore, 2010). Economic Environment The business models of online organizations, be it the search engines or the social networking sites, differ from the brick and mortar businesses and this implies that the revenues and growth models in the Internet sector too is different (Cashmore, 2010).The social networking models are mostly dependent on their large loyal customer bases to attract advertisers. Another way of remaining warlike is to increase the spend of the individual users. However, the increase in sales or revenues is often offset by the large cost inlays that are needed for the massive scale of operations (Keatin, 2012). The costs are associated largely with capacity building and obtaining more applications to attract more spend per user. So, while the social networking model has the electric potential to scale up quickly and generate large revenues,

Internet as the Greatest Transformative Force in Human History Essay

Inter lolly as the sterling(prenominal) Transformative Force in Human History - Essay ExampleUndoubtedly, the meshwork is increasingly one of the unexpendable means of communication, for instance, it enables individuals to keep in touch and bring distinguishable muckle together, allows arrangement of meetings over the net among others. Therefore, legion(predicate) mass argue that the internet has indeed adjusted their way of interaction with others. Most people including children spend their leisure time exploring the internet, download movies, video games among others. Moreover, people do join virtual complaisant network through which they can discuss various aspects of daily life, and develop friendships and interact as if they argon living in the real life. Some services provided by the internet such as webcam enable individuals to communication with relatives and friends from a distance. Furthermore, the invention of World Wide Web has impacted positively on the scotch a ctivities military manwide. For instance, today, various communicate or send a contract to customers from any part of the world. More so, people be able to send and receive e-mails instantly, and so, internet has enabled the international companies to manage their economic operations without experiencing umpteen challenges. According to Anthony Giddens, the internet is the greatest transformative force in human history, and this paper presents a thoughtful parentage supporting Giddenss claim. ... The internet can be viewed as a database that is full of schooling and offers many services making peoples lives easier and cheaper. Back then, people used to travel to places in battle array to meet people, go to the libraries to do research, but with the development of internet, nearly all information needed are accessible (Groves 2009, 108). Today, many people use the internet for various purposes such as conducting research, sending e-mails among others (Lightman 2002). email ena bles the user to compose a message and send it to the targeted receiver regardless of the distance (Kaminow 1997). Truly, the internet has modify various aspects of our lives over the past few years, and it has transformed the whole world into a global village. In the contemporary world, life without the internet is impossible and unimaginable because almost every individual in the world depends on it either directly or indirectly. To start with, internet is very useful to many international companies as it enables these multinationals to provide necessary information on different products. More so, today, the internet is the heart of brisk banking and so, banking sector entirely depends on internet. In addition, many educational institutions use the internet for publication of different circulars and posting results, the students use the internet for study purpose. Moreover, individuals are capable of accessing a huge amount of information on any topic through the internet. This makes learning easier and students benefits a lot by using the internet for conducting research and doing their homework. Accordingly, the internet plays a very significant role in research work and

Time Value of Money SL4 Essay Example | Topics and Well Written Essays - 750 words

Time Value of Money SL4 - Essay ExampleI. Surge of economic challenges. In the recent past there has been an increase in the economic challenges that makes borrowing of dandy a enceinte tussle. Most lending institutions have to put it hard since there is much of economic crunch. This makes health direction to merge so as to increase the trust for borrowing.II. High concerns that are charged. There is high invade charged in borrowing that makes many health care industries to merge so as to reliance their resources. The fees that banks are charging for letters-of- source associated with multivariate rate debt structures have doubled or even tripled in cost.IV. Lack of plan of attack to capital. Therefore lack of current capital accelerates consolidation in the industry through mergers, acquisitions, and closures. Hospitals making study improvements to their facility prior to the credit market disruptions will have a competitive advantage. In addition, hospitals with stronger c redit profiles will have easier access to capital than hospitals with weaker credit profiles. (Giddy, 2014).Many hospitals are finding themselves unable to access capital at a reasonable cost while at the same time their existing variable rate capital structures are impaired due to credit downgrades with bond insurers, commercial banks, or interest rate swap

Reasons for and Against Intervention in Syrian Civil War Essay

Reasons for and Against hindrance in Syrian Civil War - Essay ExampleThe intricate state of affairs in the Middle East has encouraged President Al-Assad to cling onto power and instigate a bloody approach against his populace. The Syrian citizenry has continuously demanded that been demanding that President Al-Assad steps down, in order to facilitate the setting up of a presidential term with a solid democratic foundation. Even though President Al-Assad has lost a solid power base, it is apparent that he has exploited the intricate regional state of affairs which has destabilized the mental object of the linked Nations (U.N) to firmly counter the Syrian crisis 2. In order to comprehend the complex state of affairs, it is provide to take a broader look at this region. This may help in understanding why the U.N seems unequal to(p) of being decisive against President Al-Assad. However, as the president of the worlds superpower, there is urge of considering whether to put in or n ot and save the Syrian people. This crisis that started on 15th March 2011, has claimed very many lives as protesters all over the country call for the resignation of president Bashar Al-Asad in favor of political rights and freedom. However, Bashar has systematically ignored the grievances of the people and continuously used violence to protesters as well the rebels with the urge of overthrowing the government 3. Therefore, the United States of America should not and cannot stay oblivious to the abominable mass killings in Syria. It is thus with this regard that the government needs a strong and firm decision on the Syrian crisis so as to rejuvenate peace and stability in a country where the two attributes have long been forgotten. Moreover, The Syrian government activitys violent reaction to protests since March 2011 has led to the death of approximately 5,400people, according to the UN Office of the steep Commissioner for Human Rights (OHCHR).

PHL323 social and cutural theory Essay Example | Topics and Well Written Essays - 2000 words

PHL323 social and cutural theory - Essay example angiotensin converting enzymeness can infer from the writings of Benjamin, the idea of linguistic communication from his point of view. Language was perceived as one of the forms of communication and the idea represented by that lyric poem was in no way recognizable with the language itself. To make it simpler, language was considered to be just a medium of communication. It was not a stand-alone system of knowledge as such, but rather a set of symbols that aid in way of reality. A language was needed to possess inherent meaning. Language, then, became an entity, which existed only if it had a melt, in his point of view. One arguable point here was the cases where there were possibilities that a language with grammar, syntax and vocabulary could exist without the function of a desire to circulate. Computer generated poetry and languages were the instances the question arises whether they can be taken under Benjamins exposition of language without the function of communication or creativity. Computer languages had the requisite grammar, syntax and vocabulary and they were used as a set of instructions that were seemingly understood by the computer. Here, there is the case where a live, entire mind communicates with a non-organic entity. Further, the non-organic entity, besides being capable of understanding, was also able to generate the language apprehensible by an organic entity. Thus, the computer, which was just a box, was able to generate language to communicate. Computers can also communicate with each other, which had been made possible through the advancements in technology. This led to the case where two non-organic entities were able to communicate. In such cases, the meaning and the language were separable. There is also the instance where an organic entity is capable of generating a language without the direct of communication. It is the uncommunicative language of a mentally ill someone. Even though Benjamin clear stated that language and what was described using a language were not identifiable, it also remained that he believed that language always should communicate something. If something was made, it should have a function and a meaning. If not, it really cannot exist. While considering the circumstance where one language did not make any sense to a person who does not know that language, the purpose of the language to communicate was lost. The language, even though possessed a grammar, syntax and vocabulary, did not mean anything to that person except being conceived as incoherent noise. Language in such cases negotiated with meaninglessness. Benjamins idea of language elongated to include inanimate objects such as lamps too. His idea of language of such objects was their linguistic being, but it was troops who could get to something other than him. In this context, man was the only entity that possessed the universal language. Thus, mans linguistic being was to name things. But, a language as such did not end with just naming. It was a tool that enabled earthly concern and possession but it in itself was not so. Benjamin finally resorted to the theological ideas such as that of divinity being the true possessor and so on to arrive at the higher function of language. many a(prenominal) also conceived theology as a means of escape opted by Benjamin when he was not able to go beyond a certain limit about his conception of such enigmatical thoughts. In one of his works, On Language as Such and the

Nokia Marketing Plan for Smartphone Research Paper

Nokia Marketing Plan for Smartphone - look into Paper ExampleThe launch of Nordic Mobile Telephone (NMT) marked a new date of reference of mobile phone communication in 1981. Nokia took some bold initiatives during those days with the launch of first elevator car phone, and its been a competitive expedition ever since. Year 2010 may well prove to be misadventure year for Nokia on account ofIts recent alliance with Shanghai New Alliance, a Chinese enthronisation company, with an intention to offer mobile services in China. It is worthwhile here to mention that China is project to be the biggest market of communication gadgets in times to come (TMC News, 2009).Smartphones are the latest additions to the mobile telephony. These are the advanced versions which tend to breach the dividing line between a computer and a mobile phone. With a Smartphone we can add on applications to it to enhance performance, for additional entertainment such as games and movie viewing, for improve co nnectivity or even for better data processing. Continuing with the trend of being innovative and competitive Nokia was fitted to become a market leader in mobile phone manufacturing by 19982. With the convergence of technologies, Nokia started the journey towards the smarter era, with the acquisition of Symbian in 2004 and subsequently the company reorganised itself into four business segments namely, mobile phones, multimedia, enterprise solutions and networks so that the company can align its structure with the futuristic strategies (Datamonitor, 2009). The Smartphone is the latest trend in technology which intends to bring as many features as possible in the smallest possible handheld device, for usages as diverse as a TV receiver to a mini computer. Therefore, the coming years belong to smarter devices and with alternatives like orchard apple tree iPhone, Googles Nexus and many more, the competition seems to become a fierce one. As Nokia has the advantage of being an found na me in all major markets around the area, it becomes easier for the company to plan out strategies for marketing its mould of Smartphones. By December 2008 Nokia reported revenues worth $74,611.7 million. Having footprints in more than 130 countries, Nokia today employees more than 125,000 plurality at different localisation of functions3. Companys vision and strategy statement says4, Nokias strategy is to build trusted consumer relationships by crack compelling and valued consumer solutions that combine beautiful devices with context enriched services. With production units in different parts of the world strategically located in Brazil, China, Finland, Great Britain, Hungary, India, Mexico, Romania, and South Korea, Nokia is in a position to leverage the economies of location and scale. Whenever the company finds that its operations are not able to deliver in any of its production facilities callable to some local or regional problems, it can get the other production faciliti es in meet to make up for the losses. While devising

Information Technology Training Essay Example | Topics and Well Written Essays - 2000 words

training Technology formulation - Essay ExampleIn any military control organization, the core responsibility of the worry is to ensure the consistency of its stakeholders relationships, to establish that the planned output can be achieved with the planned inputs of labour, capital, and materials. For each of these relationships, there is a correspond financial flow. Herein, the firm receives sales revenues from its customer, makes payments for to its suppliers, meets its wage bill and its tax bills and pays a return to its investors (Brancheau, Janz and Wetherbe, 1996). These ar cosmos totalled and summarized in the art value statements while the competitive environment- the relationship between the firm and its rivals-determines the degree to which the business value can be created. The purpose of any business system is to put together a set of relationships which maximize and meet the needs of any industry and to minimise problems.The merging of breeding engine room and the business strategy in order to ensure growth and competitiveness of the company is often called strategic alignment. This happens when the Information Technology management performance merged with the most essential strategies and core proficiency of the business organisation (Burn, 1993). When both of these are being aligned, the capability of the Information Technology (IT) becomes consistent and amalgamated with the rally strategic path of the organization as a whole, which allows opposite stakeholders to create a particular Information Technology linked business forces and organizational strategic ways and directions. The strategic alignment of the business strategy and the information technology management is not only risk-taking to the efficacy and efficiency of the organization to create a business value in using Information technology. The complexities of achieving business success through increased efficiency, forcefulness and competitiveness, combined with innovativ e applications of IT, has heightened the awareness of both IT and business managers towards more strategically oriented approaches for planning and management (Luftman, Lewis & Oldach, 1993). Some studies suggest that no business or corporate strategy is complete if there is no information systems strategy. For most firms it is the business strategy that increasingly is dependent on, or made possible by, investiture in appropriate information systems. For some, however, the corporate strategy may be linked closely to information systems, especially if information technology provides the infrastructure through which the firm positions itself in its sector or plans to transform or integrate into another sector. Using Information technology in a business signifies different advantages and disadvantages. It is said that people are living through an era in which organizations within industrialized societies are experiencing a prolific growth in the development and deployment of informa tion and communications technologies. The development of an IT-strategy discourse has gum olibanum been partly the result of technology developments. It also reflects however a more widespread concern

Foreign minister Essay Example for Free

Foreign minister Essay tally to a former French foreign minister, Americas power lies in its ability to urge on dreams and desires due to its eternal presence in media all around the sphere. In an interconnected world, there is no doubt that the America more than country has acquired status of an empire, turning the world towards American ways. Some drive American military might and others consider its media the real power, however its the American businesses, which endure changed the world enormously in the last maven hundred years. American companies today are doing not just business, hardly they have made America a world stinting power. A slight depreciation in dollar or energy in US, the whole world can feel pinch of the impact. In a global economy, American companies are reaching out to the consumers and exploiting markets, be it China or Latin America or Japan or African countries, they are the force to reckon with. As they pull round in the region, they bring in ca pital, technology, knowledge and jobs for the local residents. And in addition buy from the local firms modify to the social activities of the regions.Today America owes the world well- known products and brands, dominating the business models around the globe. Out of 100 famous brands, 62 are American, which is about 62 percent of the well-known brand. American companies contribute to the one third of the world economic output, companies like Coca-Cola, Macdonalds, Apple, IBM, and Microsoft has not only created wealth and jobs at home, but they have also created countless jobs overseas increasing American Influence. American companies deliver their products by basically in two ways exports and over seas investment.These practices are popular ways of US companies to have their presence in the global business making them connected to many world economies. American firms compete more by foreign direct investment and establish by being on the ground. In simple words, the American fir ms global engagement is more through manufacturing and selling, such as General Motors manufacturing in Germany, Intel integrating in Ireland, Wal-Mart manufacturing in Jordan, Eastman Kodak competing Fuji in China and capturing sales in Latin America.It is no surprise that during the economic crisis of Mexico in 1995 and Asian crisis in 1997, US companies had the impact, yet not as much as it was anticipated. nonetheless during the crisis American (FDI) was relatively stable due to several inherent superior measures taken by these companies. The US companies are the leading exporters in the world. American companies accounted for the fifty percent of the semiconductor manufacturing in 2005.According to WTO report, the US exports and commercial activities, such as semi-conductors, computers, vehicle spare parts, and pharmaceutical products reached US$1. 01 trillion in 2003. From 1994 to 2003, US FDI (foreign direct investment) reached US$1. 3 trillion, bringing new technologies and managerial skills to developing countries. In fact the US companies are engine of global growth, without them, the world economy can become stagnant.

Technology in Hotels Essay Example for Free

Technology in Hotels EssayWith the rapid pace of expert advancements and the close rate of implementing it into everyday life, masses need the up-to-the-minute IT facilities. They demand this from hotels as well. But the industry has unendingly been lagging roll in the hayful the needs, not being able to offer the in style(p) advances in applied science. instantly perplexity has started to take note of the guests needs and is aw be that technology is a very competitory vantage and is starting to adjust their strategies in consequence. Boutique hotels offering sci-fi levels of technology are starting to appear and may be prefiguring the future of cordial reception as a whole.I IntroductionWith technology move on now faster than ever in the first place, everyone needs and demands exploitation the latest technological means just to survive. much(prenominal) is the case in the hotel industry too, especially in the upper-class and boutiques hotels area of the marke t. With hotels always lagging behind opposite sectors in adopting new IT systems ( PLUGGED IN, 2009 Buick, 2003), keeping the pace with customers demands sustains a pressing issue to hospitality providers. This problem is acknowledged by the players in the industry, being debated in trade-specific publications, conferences and academic literature. There are cardinal sides of the use of technology in hotels back of house systems ( belongings management systems, revenue management systems, internal realise instruments etc.) and technology that is used directly and mainly by the consumers. The following review aims to put the current technological state, future trends and most pressing issues of the hotel and hospitality industry into perspective.II Literature reviewThe newest trends in the hospitality industry show an emphasis on the experience delivered to the customer and not so much on the tangible aspect of the product. With the service sector beginning to dominate the innova tions economies, there is a growing concern on delivering meaningful, memorable customer experiences (Meyer and Schwager, 2007). This offer be seen from a practitioners point of view with The Ritz-Carlton Hotels Company, which prides its self with becoming an experience and memory creator (Nixon and Rieple, 2010). The next generation of clients demands recurring technological updates for every business and personal user and hotels often cant keep up the pace.Property owners are understandably reluctant to renovate as often as needed to jump out the latest technology, meaning major renovations never happen often enough to keep the tech-crazy guests satisfied (Russ, 2008). No longer are people going to hotels to experience something new, but hoteliers are looking at guests as technology consumers and supply little to a greater extent than the average customer demands (Freed, 2010). The use of modern technology can help hotel employees deliver a service of better quality and alike enhance the stay for guests by satisfying their needs, thus creating a better all-round experience.This view, however, is not unanimous across the whole of the industry. as yet though 82.4% of managers believe that IT is important for increasing customer satisfaction (Brewer et al, 2008), they also worry that the benefits provided by investments in technology are not as high as expected (ITGI, 2007). Research shows that companies almost the world are losing out on their investments because they cant derive sufficient value from these investments in IT (Bowen, Cheung and Rhode, 2007 ITGI, 2007). repute from IT can be defined as a function whose primary focus is delivering the promised benefits (Mathe, 2009) and as a provider of strategic, informational and transactional benefits (Gregor et al, 2006). Therefore, all definitions show that value added by IT leads to successfully achieving business goals and strategies.So a contradiction appears between managers beliefs and actions. The majority is certain IT helps their organization but has failed to fully take its benefits yet. Customer satisfaction with the hotel begins fictile before the service is provided, with the process of making the reservation preceding it. The new trends using of roving platforms much(prenominal) as smart phones, launch areas and laptops for shopping (Gupta, 2012) dictate that these means of communication should be targeted by hoteliers. The number of mobile users researching travel options on their mobile devices is expected to grow by 51% in 2012 and another 15% by 2013 (Saio, 2012).A market account by Reuters Synovate Global (plugged in) shows that 47% of potential clients demand the latest technology from the hotels they choose. Also, one third of guests assess a hotel by its website and 50% do research and comparisons online, before making their choice. The same report found that seven out of ten consumers would rather stay in a less expensive hotel and that hi-tech facil ities are the top criteria in choosing a hotel. The latest study conducted by Motorola Solution, Inc. (2011) concludes that information technology (IT) spending in the hospitality industry is expected to acquire change magnitude in 2011, with guest experience being the primary driver for investments.And yet, 57% of the industrys leadership admit they dont know how to launch, track and achieve mobile platform success (Eyefortravel, 2012), proving the same contradicting views towards technology. This proves one of the critical challenges for hotel technology managers is convincing upper management to approve investing in the latest technology (Petiza, 2011). According to Gregor et, al. (2006) the failure to measure the value added by IT is due to measurement errors, management practices and snip lags between the investment and ROI. The alignment of IT with business strategy and its use may allow competitive advantage to be achieved (Levy and Powell, 2005 Peppard and Ward, 2004). T he same opinion is presented in a study conducted by Amadeus (2011), which states that if hotels are to secure process in the next three years they must align strategy and IT priorities.Peppard and Ward (2004) suggest that IT has become pivotal to the existence of most organisations and that should the technology used by organisations come to a halt, they would cease to function. Now that the importance of using technology is recognized unanimously there are two schools of thought acclivitous the first believes that IT should be present to aid the guests inconspicuously from the shadows and the other approach that puts technology in the psyche of the operations and makes it the core theme. Choosing one or the other dictates the whole strategy of the hotel or company. Some guests are not comfortable with technological changes in the lobby, in the fashion or when trying to make a booking (Withiam, 2007). Others, as shown above, need and demand hi-tech facilities from their hotels. After choosing the market you target, the strategy should be set in consequence. A tool for creating market segments based on consumers opinion on technology is a so-called Technology Readiness Index (TRI) (Verma et al., 2007). This is a 10 question survey that guests should fill in (Appendix 1).This measures their view of technology on four dimensions optimism, innovativeness, discomfort and insecurity. Tech-focused individuals are usually thought of in scathe of their willingness to innovate, but the research behind TRI measures the extent to which people think IT helps improve their life (optimism), or if they purport overwhelmed by technology (discomfort) or whether they dont trust devices to operate correctly (insecurity). The over-technologic approach can be best seen in boutique hotels. Taking the forefront in this arms carry is clean easier with smaller, non-chain, exclusive hotels because they dont assimilate to maintain the same standards in thousands of rooms acros s hundreds of hotels around the world.An article by Myers (2011) showcases the latest boutique hotels that offer now desk-free check-in aided by tablet PCs, hybrid cars with Wi-Fi for the guest, 42 inch LCD TVs (The Upper House Hotel, Hong Kong), retina scans just to enter the room (Nine cryptograph Hotel, New York), touch-screen room controls and bedside iPads (Establishment Hotel, Sydney) or Wii exercise rooms where guest can play virtual tennis (Le Parker Meridian, New York). The latest trends in hotel technological development include converging technologies that complement each other to reach the common goal of customer satisfaction. The hotel room would automatically set itself up to the guests unique tastes, based on the pervious information provided through guest profile forms. When the front desk salesclerk checks-in the guest or the guest checks-in using the self service kiosk in the lobby, the lights in the room automatically turn on and the thermostat sets itself to t he users preferred temperature.The entertainment system turns on, playing the guests favorite music, TV program or radio station. These services would please the guest but also reduce energy costs by keeping everything turned off when the guest is not using the room. The list of computer operated can include such luxurious services like automatically draught a bath to be ready at a certain time or automatically open the drapes in the morning in order to wake the guest with natural light and not the old fashioned wakeup call. (Russ, 2008)In order to offer a variety of payment options, some hotel managers have adopted cashless payment systems via the use of radio frequency identification (RFID). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver. In the hotel industry RFID systems are being integrated with POS systems to process credit card and debit account proceedings (Kasavana, 2005). Some hospitality companies even accept biom etrics, such as fingerprints, iris scans, facial scans or authorise geometry analysis systems to increase physical or data security.III ConclusionCustomers are more demanding from hotels in terms of technology than ever. They need it for entertainment, business, communication and socialization. And with technology advancing in a rampant pace, people more aware of the latest gadgets and devices and techno-fear decreasing as new generations come along using technology from infancy, hotels are being pressed into making monumental investments more often just to cater to the technological needs of the guests. Added to these there are the other investments to be made in old fashioned hotel operation, property management systems etc. Studies show that even though customers demand it and managers recognize its importance the hotel industry is nonetheless lagging behind in offering the latest IT facilities. However, there are innovative boutique hotels that have reached an almost sci-fi le vel of technology.These hotels are shaking the position of the big hotel chains and are attracting more tech-crazy guests. On the other side there are hotels that focus more on the environment, nature with a more traditional approach. Both have their own well established market segments that usually dont overlap because of being on different ends of the spectrum. Only the future can say of this arms race to demand and provide more and more technological means will prove effective. It is commonly know that too much of something can become harmful.

Benjamin Franklin Essay Example for Free

Benjamin Franklin EssayIt is easier to pr tied(p)t that cure corpulency and one may timber that maternal education can go a long office in helping prevent obesity in children. It is noted that chubby children are cute, but this already predisposes the child to obesity, early childhood education should be facilitated to include proper nutrition, good exercise habits and resurrectal education as to the dangers of obese children. Researchers have recommended that wide-ranging multi-staged intervention programs are needed to prevent composite health problems (McLeroy et al, 1988 Freudenberg et al, 1995). One mustiness realize that prevention of obesity is not nearly as lowering as it is to cure it, so practices in order to prevent it from happening should be considered soundly and situation changes by parents and the family in general should be incorporated so that the problem of obesity can be taken care of. The parent or family should be taught to observe work throughin g habits and military action. Practices in relation to fare to prevent obesity can be described as follows 1. Eat WellIt is noted that a good diet is one of the main components for good health, but one can alike note that takeing healthy is easier said than done (Litchfield et al, 2004). A variety of tactics can be employed in order to promote healthy eating. Carbonated beverages like sodas including other sweetened drinks are alike related to exalteder intake of body fat, whereas consumption of calcium rich intellectual nourishments much(prenominal) as milk and milk products are correlated with lower body fat. When eating out it is recommended that the family eats in a restaurant that provides for healthy food alternatives.Encourage portion control when eating most particularly for the high calorie foods. It is as well suggested that the child learns to cook healthy meals at home. Also it is determined that activities should always be kept fun. Eat breakfast and other mea ls as a family. Pack healthy school lunches. allow your child be a part of the meal planning at home. This will help the parent realize the desires of the child with regards to food and how best to prepare it in order for them to eat it.The parent must also realize that if the food is not appealing for the child the probability is that they will not eat it, this is most especially true for the snacks and packed lunches brought to school, they might bring the food but not eat it and just eat somewhere else It is also a good practice not to reward whatsoever deed with promises of food and snacks, instead use praises, stickers and stars, time for favorite activities or an extra hour compete can be their reward rather than candies, chips or other junk foods that will ultimately be bad for their health.2. Keep junk food and unhealthy foods away Junk food should be recognise for what it is, junk as it is aptly called. Unhealthy food like chips, soda, candies and chocolates should be k ept at a minimum and healthy alternative like fruits and vegetables snack substitutes should be the ones that are within reach in the refrigerator and cookies and chips should be kept only for special occasions (Litchfield, Nelson Koch, 2004) avoiding it as much as possible. communication channel up and preserve a variety of healthy foods at home rather than junk food, and thoroughly consider removing these types of food or teach the children to limit intake of such foods 3. Provide appropriate food portioning (just like in restaurants) It is important to note that it is essential to proportionate food intake, generally like in a restaurant where one orders food, the food delivered and serve is proportioned and measured such should be the case in the house also, where food not necessarily measured to the gram should be controlled to avoid eating likewise much.4. Savor your food (eat pokey) Eating slowly lets our brain realize that we have taken in overflowing food and thereby we are obliged to stop eating. It is may also enable the digestive governing body to digest the food thoroughly, Litchfield, Nelson and Koch (2004) also notes that savoring the food helps one to lose weight and eating slower may not only helps the digestion of the food but also fosters social functions like small reproof in the dinner table that can enhance interpersonal relationships. 5. Eat at the right name and at the right timeBreakfast, lunch and dinner should be eaten in the dining room even snack time should be eaten at the dinner table, not in front of the television or in their rooms. This fosters routine and control. This can be surmised that a child will eat less if they are subjected to eat at the table since they would want to do other activities than eating therefore snacks and such to be eaten at the table means lesser time to be spent in other activities and such will mean that they will tend to eat less because they are in a haste to go back to what they were doin g including computers and television watching.Engagement in Physical Activities Increase Play time activities Litchfield, Nelson and Koch (2004) also noted outdoor activities as a good start, short evening walks or if the child is elderly enough and the family owns a dog, they can be given the responsibility of walking the dog. Even the littlest amount of activity can be a good start in order to promote physical activity. It is also advised that the child engage in physical plays like running, playing tag in the park, or other family activities that will promote physical activities.

The Beginning of Infotainment Essay Example for Free

The Beginning of Infotainment EssayInfotainment has slowly interpreted over the discussion. It affects our ballot, what we run across, and what we choose to hear. In my paper I will discuss where infotainment started, infotainment in the watchword, how infotainment is utilise, and the news we do receive. Thus the question where did infotainment begin? Infotainment according to Kathleen Maclay of semipublic Affairs from the University of California Berkeley dates back to the days of Benjamin Franklin. Infotainment was used in the days when Ben Franklin and his familiar James printed songs ab forbidden topical subjects. One fount that Ben Franklin used infotainment in was a lay The Downfall of Piracy in 1719 according to USA Today (Society for the development of Education). Today infotainment is used in real news and has been have it awayn to get their stories from infotainment sources like TMZ. Infotainment is most of straight offs news. The reason I say this is becaus e there ar many infotainment shows that are passing watched. The more watched television ones are Extra, TMZ, The Insider and many more on cable like The Soup.These shows are extremely watched for entertainment and some cartridge clips even quoted on actual news. Many other infotainments shows quote from People magazine and Vanity Fair. moderns shows will halt their hearing by showing clips of the infotainment in the stem clips of the news hour and so show the story at the end of the news hour. TV news shows compete to keep their audiences. The competition is getting fierce with 24 hour cable news networks and the internet. The major(ip) new networks hold back even included infotainment in the news.According to an article The Dawn of a New Era in Infotainment by Jonah Goldberg of National Review Online CNN was known to blither just just about an Obama skit that was aired on SNL. Now whether CNN checked the facts or not it was good TV time that would attract viewers. Fra nkie Rich from The New York Times calls infotainment a mediathon. After reading the article which was scripted in 2003 seven years ago not much has changed about mediathons. A mediathon a dreary hybrid of media circus, soap opera and tabloid journalism we have come to figure of as alone Calamity All the Time.The latest being the scandal with Tiger Woods and the women he allegedly slept with. gat Blagojevich the former Governor of IL turned into infotainment after airing on Celebrity learner and his wife airing on the TV show Im a Celebrity, Get Me out of Here. The name of the article is How 15 minutes Became 5 Weeks written by Frankie Rich from The New York Times. The title itself is very true in our media and news industry. If you are a celebrity, governor, or athlete and you are involved in any kind of scandal the media will eat you, digest you, and then tack together you back up for more.For example more recent ones Michael Jackson, Chris Brown, and Sandra Bullock Michael is gone but still being round about his sexuality and children. Chris Brown another singer is still in infotainment about his court case from when he hit Rihanna, and the newest Oscar winner Sandra bullock and her husband cheating on her. Mediathons have an effect on ratings and readers and many companies will pick up that mediathon to keep their readers and viewers. If they dont do it their audience can easily go someplace else. Like I had mentioned before competition is fierce.When regime come into the news good deal look to media to see what is happening and feed off of the information that is given. When it comes to alternative time media can have quite an impact on how the people vote. The people look to news for facts as they should. It is the job of the news to inform the people. Others look towards infotainment shows like Oprah and Jon Stewart. In the article from Slate. com nation for Dummies by Jack Shafer he talks about how politicians use entertainment for their gain .Shafer speaks on how President George W. crotch hair and John Kerry appeared on a number of shows both day and night shows. Laura Bush appeared on The tonight Show, and Larry King. John Kerry appeared on The Daily Show and John Edwards, Kerrys running mate, has made appearances on Live with Regis and Kelly, The View, and The Tonight Show according to Marc Ransford Media Relations Manager author of the article Bush, Kerry Using cheer Television Shows to Reach Public.Infotainment media is used to gain the vote of those readers/viewers. Obama is a good example of his method he used his time towards the younger and middle class voters during campaign. Obama appeared on Oprah and she spoke about him being president on her show October 18, 2006. Oprah a year later did speak in elevate for Obama when he was elected to be president at a Rally December 9, 2007 thedailymotion. com. Oprah also spoke for President Obama when she appeared on Larry King Live May 3, 2007. As everyone knows Oba ma did win the election making a mark in history. He still uses the media to answer questions and try to stay in favor of Americans.Obama has had 158 interviews 90 being on television 11 on radio and the rest of the 57 were newspaper and magazines Knoller, chase after Obamas First Year By the Numbers. The audience will continue to choose what they want to hear than what we contend to know. Infotainment is winning against news the question is how did this happen? In an article from USA Today (society for the Advancement of Education) Michael Medved has quite a bit to say on this topic. Medved says that the audience has let this happen.We continue to choose to watch entertainment rather than the news. The news that we do receive is usually the bad than good. In 99 73% of news lead stories were of violence or natural disasters. Not much has changed in news since then many of the headlines are of violence in schools or natural disasters around the world. Many news directors do air t hese stories for the viewers. In order to keep their attention and keep them entertained. The news networks air what will keep you watching. The network does offer its share of wonderful news.The bad part of reading news on the Internet people will read what they want or what they are in favor of. If you are for the vote of healthcare you are likely to read on how its going to pass not how it wont make it. The Internet gives you options you can click on what you want to hear or know The media in your life An Introduction to Mass Communication pg. 275. To capture the attention of the audience is fierce.Because we have so much technology out today and we have all these options to choose from. What are the news networks to do or the newspapers and magazines that choose to eliver the news that we need to know. I think that the news networks should still include the news that we need and tell the public what we need to know. I have discussed on how infotainment is included in our news t oday and how it dates back to the days of Benjamin Franklin. How the news and media affect our politics and how the politicians use the media as well as for their benefit. In my opinion I believe that infotainment was created to keep the attention of the audience but I also think it was created to distract the people from the real news.It was created so that people didnt have to think about the negative news that was being told. Instead its easier to forget about it and watch TMZ. The audience is us. We are the people that make the choices. We are the ones that affect the news. So why dont we? If the people chose to discard the infotainment that is being given it would most likely go away. But as dour as we feed into the mediathon and infotainment shows they will remain. Leading to our lack of knowledge about what is really happening.

Graffiti Art Essay Example for Free

graffito Art EssayIn the late 1960ss, a nonher blind literary genre was recognised and developed although its lack of take a crap and other basic aesthetic elements has been once a subject of debates as regard its acceptance in the creative personic world. Obviously, it differs from the melts of trick found in m determinationums and galleries and its smorgasbord be non found in those elite locations beca handling its location is specific. The location of graffito art has been in truth a subject of oppositions as well as its bold, unexpected and unconventional presentation. Although still, its location, may it be illegal, does not dis diversify it as art.Thus, graffiti art is a form of art despite criticisms on its legality, coherency and presentation. It is also argued that graffiti art is a form of vandalism, but this is true only if they appeared on cloistered or public property with forbidden permission. graffito art is so another genre of visual master smal l-arm. graffiti comes from grafficar, an Italian word for drawings, markings, patterns, scribbles, or meanss that are painted, written, or carved on a wall or surface. graffito is the plural of grafficar. Grafficar also signifies a process meaning to scratch.Examples of which are different wall publications ranging from cave paintings, bathroom scribbles, or some(prenominal) message that is scratched on walls. In the ancient Egypt and Rome, in particular, graffiti has been visible in monuments and building walls which are now being explored. It is originally used to term inscriptions, regard drawings, and other carvings found on the walls of ancient sepulchers or ruins. Examples are the Catacombs, or those found at Pompeii. (Whitford, 1992. pp. 137) In the ripe era, present day graffiti is also associated to any unsolicited markings on a cloak-and-dagger or public property, unremarkably considered to be vandalism.In the early 1970s young New Yorkers has oneted to lift out tags, signatures and signs using aerosol sprays and markers in public places. The youngsters, belonging to the black and Puerto Ri trick communities have initiated the tagging which eventually developed and currently covered the citys walls, buses and obviously in submodal encourage trains. Tags even cover the entire train. slightly may gibe screen label or reflections of the writer, comes in subtle and oftentimes cryptic messages. Taki, an artist of Greek-American descent, was the first modern identified tagger in New York.He signed himself Taki 183, the number probably derived from the number in his apartment block. near draws also made their appearances in some real urban murals painted with spray-paint. Tags such(prenominal) as Futura 2000, Dust and Pink gained fame and recognition in the world of hip-hops. There were also Basquiat and Haring who also started to browse in the street and the subway but their work swiftly spread beyond the works of graffiti. Their works attracted the attention of influential dealers which put them in great demand although their works were considered one of the rare forms of graffiti art.(Graffiti 2007, p. 1) Tagging and graffiti differs from each other although arguments about this difference still arise. Tagging is associated negatively as large number-motivated and illegal because it is unremarkably meant as vandalism. It is also viewed as too vulgar or controversial to have public value. On the other hand, graffiti can be viewed as creative expression, not to mention its usual touch to politics. Main Types of Graffiti Art The main showcases of graffiti fall into different categories and have their own names which are recognized in cities all over the world. First is Hip Hop Graffiti.This is characterized by pieces which hip hop graffitists create by aerosol spray paints. They are large and colorful works, unremarkably including either a complex mix of letters or a cartoon-style picture. This type of graffi ti often lacks much thought and planning in design and unremarkably takes an extended period of time. Second is the timeserving Graffiti which location is selected impulsively, on the basis of low risk and low natural surveillance. Graffitists of this type usually use tags or scrawling to mark their territory. Third type is the band Graffiti.Gang graffiti is not art work but a sophisticated communication to publicize aggroup power, status, and territory. This type is someway fixd to opportunistic graffitists because they also use tags or scrawling to mark territory. But in addition to this, clumps use graffiti to create notoriety or show off their defiance of the law and society, and as a mode of marking their presence. The fourth, the Political Social Graffiti is obviously of racial or political motivation. This is uncommonly regarded as part of the graffiti subculture, although it is recognized as damaging to property.The last type is the Commercial Graffiti which is an em erging civic problem. This involves huge compensations paid by private organizations to graffitists to spray advertising logos onto walkways and buildings for promotions of their products. This type is an illegal form of advertising that avoids normal planning laws. (Stowers 1997, pp. 1-2) Gang Graffiti The Most Dangerous Graffiti The gang graffiti is the or so controversial not just because of the characters of its writings but because of its social encounter in the neighborhood. Gang graffiti is an indication of gang presence in the community.Gangs use graffiti as their newspapers, thus they usually cry (out) it newspaper in the wall as gangs use them to send messages. This is their way of marking boundaries and warning rival gangs. Graffiti may also be an instrument to advertise do drugs market or, as a memorial to a killed gang member. Symbols and cryptic writing style is scoop shovel in each gang. Death warrants and beat starts are known to be posted in graffiti. crown dow n or go across out graffiti generally means a put down or threat to a rival gang or person. (Bland and Read 2000)According to Michael Carlie (2002), graffiti is the virtually common method of gang communication and a major symbolism of their gang affiliation. Jonathan Kellerman (1994) as cited by Carlie referred to graffiti as the hieroglyphics of rage because of the violence associated with it. On the surface, a person who is not familiar with it cogency think of graffiti as a simple nonsense painting on the wall or in poles or elsewhere, or just a plain vandal. Carlie adds that among other things, graffiti communicates the role call or the roster of gang members, or the hierarchy of gang members.It also implies whos around, whos with who, whos disrespecting who, which gangs are claiming what territory and which areas are in dispute. It may be an announcement of current gang activities and whos getting ready to attack who, or whos already been killed. A familiar language, for ex ample, is the X which if marked on a members name means he is the likely target for an attack or murder. (Carlie 2002, pp. 2) An important not on gang graffiti is, in many ways, it is a code and codes in general are subjects to analysis.Deciphering gang graffiti requires the understanding of the symbols, abbreviations, structure, that composes the gang language. In the United States, gang graffiti is usually based on two dominant styles the L. A. and Chicago styles which vary greatly and influence to some degree across the country. Some gangs use an exclusive style epoch others use a combination. For example, the Gangster Disciples originated in south-side of Chicago powerfulness accept L. A. style gang lettering with Chicago Folks Nation symbols. In New York, Latin Kings might use Chicago Latin King symbols but with New York tagger style graffiti lettering.(Graffiti 2010) These styles and some of the variations are retardn throughout the country and a person who understands both styles is more likely to understand or so, if not all, gang graffiti. Characters of gang related graffiti has sharp, angular stick letters, or mostly contains religious, even satanic imagery, or is done in one color of paint. Most of the times they are very simple and flat-out which capture them behind to figure out. But no matter how simple they appear, it still requires some basic code-breaking skills. (Deciphering Gang2010. p. 1)Figure 1 WS 18 St, HGS West nerve Eighteenth Street (gang), Hoover Gangsters (a clique of eighteenth Street) Two-digit numbers, especially 13? , 14? , or 18? , signifies graffiti for a hispanic gang while three digits, especially if they are the area code of your neighborhood, its almost certainly not a hispanic gang, but a typical prison or street sort. Exception to this is numbers followed by K which means a threat from a rival gang. WS18? (figure 1) is a tag for the (hispanic) West Side 18th Street gang out of California. WS18K means a threat towards 18th Street by a local gang.Note that K is short for Kill. If there are two digits, see if theyre prefixed by N, S, E, or W (or NS, SS, ES, or WS) which relate to the cardinal directions, and form part of the gangs identity. Hispanic gangs more often use 13 and 14 the 13th letter of the alphabet is M, which generally stands for Mexico or La Eme, the Mexican maffia and the 14th letter N generally means North that symbolizes which end of California the gang originated from. It is a division as gangstas from the north and south parts of California frequently clash.Figure 2 Lil Capone WS VSLC, crossed out BK, Crossed out PBGK Lil Capone (name of gang member) West Side Venice Shoreline Crips, Blood cause of death, Playboy Gangster Killer (disrespect to rival gangs) Certain patterns appear without the numbers. As always, K is a threat to (K)ill, as are any crossed-out letters. A as in Almighty N, that virtually stands for Nation can be safely ignored. When seen together, wh ich usually occurs, it show up that the gangs used to calling themselves the Almighty Whatever Nation.Figure 3 GD around Star of David with number six inside the star, pitchfork extending from the D Gangsters Disciples with six point star representing GDs and Folks. Pitchford represents GDs and Folks Gangs which are known in the country carry a finite code which makes them easy to identify. GD is the Gangster Disciples and VL are the ill-doing Lords. LK are the Latin Kings, and LQ the Latin Queens sometimes when theyre getting along, theyre the LKQ Latin Kings and Queens. Crossed-out letters in gang graffiti usually mean a threat.Letters B, C, F, P, or S crossed-out in a piece of gang graffiti, it signifies a threat towards a gang whose name, nation, or nickname begins with that crossed out letter. In the offense Lord tag, the letter C is not crossed out which tells you the local Vice Lords dont have complaints with the (C)rips. Gangs should write very carefully because all too often, little slights in graffiti like crossing out letters, or painting over rival gangs tags, are a sure warning sign of impending gang war. Figure 4 CVLN Conservative Vice Lords Nation. remonstrate extending from the L is a CVL symbol.Upside down pitchfork shows disrespect towards Fold Nation gangs. Knowledge in deciphering gang graffiti introduced you to a neighborhood of gangs. In (figure 4) the C is short for Conservative. The Conservative Vice Lords are one of several dozen larger Vice Lord sets around United States. Some communities have taken a massive campaign against graffiti and also intensifies gang reduction. In Florida, the Florida section of Corrections website posts information to help educate the public in reducing gang activities, which imposes threat to the community.Some gangs, the website says, even use graffiti as Death warrants to authorities specifically to police officers. Community cognisance program in most part of America uses the 4 Rs of graffiti to intensify campaign against gangs and gang graffiti. The slogan says, READ IT, RECORD IT, REPORT IT REMOVE IT. (Deciphering Gang2010, p. 1) Thus, citizens should read it and report it to police, and police provide record it and then remove it. These steps are important but the removal of the graffiti is the most risky.Removal of graffiti manifests the neighborhoods refusal to be dominated or intimidated by gangs which is a language most gang members understand. Neighborhood residents who ignore graffiti and bother not to remove them are viewed as frighten and weak by the gangs who made them. At the worst, there are instances that gang members attack people who tone-beginning to remove or cover their graffiti. Gang graffiti is the most dangerous of all graffiti and can usually be found around community rail stations.It marks territory and rival gangs usually challenge for territory by crossing out another gangs graffiti. It imposes real and great danger to the residents. Messages in graffiti are taken seriously by gangsters and the longer graffiti is, the greater the risk that the threats exit be acted on. Graffiti is a gateway crime and membership in gangs certainly guarantees a outlaw record. Since juvenile of minor age receives more lenience when it comes to punishment, the minors are the usual target of recruitment and the doer of crimes.Residents Against Graffiti Everywhere (RAGE) is a community group that looks at social issues and works with local councils and Governments towards promoting a zero tolerance policy on graffiti. (Bland and Read 2000, p. 179) By legal definition, graffiti is vandalism. It is the wildcat application of markings on someone elses property, especially without permission. Therefore, legality wise it is a crime. The manner that graffiti is regularly produced as illegal detracts it from the concept to be considered an art form.Very unfortunately that graffiti is responded with dirt over the abuse of someones property. This negative connotation may take away the value or impact of the artists original message. Perhaps, it would be better to get permission from the proprietor of the canvas to display the art. Yet, graffiti still elicits emotional response even in its illegal state. Furthermore, it is smooth of lines, shapes, color, tones, and forms in a display that conveys a certain message and elicits an emotion. Therefore, it is safe to say that graffiti is indeed an art.As George Stowers (1997) presented four criteria as basis that some forms of graffiti become a work of art. First, the artists plan to produce a work of art separates graffiti art from everyday graffiti markings. Second, graffiti art established a history of development in style and technique. Third, the art world has already recognized graffiti as an art form. Fourth is the public response to graffiti art indicates that it is art. Regardless of the message it conveys, the fact that graffiti carry the aesthetic and creative symbol ism and expression, public agrees that graffiti is a form of art.Like other art forms, graffiti art is a definite art when both the artist and the audience agree on the works ability to provide maximal aesthetic satisfaction. Graffiti is instantly known as spray can art which is a form indeed recognized as art. It has form, color, and other base properties as any other art pieces. It also has as an arrangement of these elements into structures that qualify it aesthetically as being art. However, something that is done with spray paint might make it graffiti, but not necessarily qualify as art or graffiti art.Location and presentation still are the factors that hinder the general acceptance of graffiti art. However, the instances that the art worlds acceptance of graffiti art shows that conventional methods of presentation are not all that matters in determining graffiti as an art. Graffiti in the form of spray can art is art like any other work that might be found in a gallery or a museum. References Bland, N. Read, T. (2000). Policing Anti-social Behaviour. Police query Series 123, Policing and Reducing Crime, British Home Office, London, UK.Carlie, Michael. (2002) Graffiti and Other Gang Identifiers. (Into the Abyss A individualised Journey into the World of Street Gangs) Retrieved 23 May 2010 from http//faculty. missouristate. edu/m/MichaelCarlie/what_I_learned_about/GANGS/graffiti _and_other_identifiers. htm. Deciphering Gang Graffiti (2008). The Slugsite. com. Retrieved 23 May 2010 from http//www. slugsite. com/archives/825. Graffiti. (2007) The Huntfor. com retrieved 23 May 2010 from http//www. huntfor. com/arthistory/C20th/graffiti. htm.

Summary of Cooking Terms Essay Example for Free

Summary of Cooking Terms EssayThe following is an alphabetic list of terms that describe ways of applying heat to foods. Basic circumventing methods described earlier argon included, as are more specific applications of these basic methods. BAKE To cook foods by surrounding them with hot, teetotal air. standardized to roast, but the term bake usually applies to breads, pastries, vegetables and search. BARBECUE (1)To cook with dry heat created by the burning of hard wood or by the hot coals of this wood. (2) Loosely, to cook everyplace hot coals, such as on grill or spit, often with a seasoned marinade or dampen behave. BLANCH.To cook an item partly and very briefly in b aneleing wet or in hot fat. Usually a pre-preparation technique, as to loosen peels of vegetables, fruits, and nuts, to partially cook French fries or other foods before service, to prepare for freezing, or to remove undesirable flavors. BOIL To cook in water or other fluidity that is bubbling rapidly, about 21. 2 degrees F (100 degrees C) at sea take and at normal pressure BRAISE (1)To cook covered in a teensy-weensy nitty-gritty of molten, usually after preliminary br avouching. (2) To cook certain vegetables slowly in a small come of liquid without preliminary cooking.BROIL To cook with radiant heat from above DEEP-FRY To cook submerged in hot fat. DEGLAZE To swirl a liquid in a saute scrap, roast pan, or other pan to dissolve cooked particles of food remaining on the bottom. DRY-HEAT COOKING METHODS Methods in which heat is conducted to foods without the utilization of moisture. FRY To cook in hot fat GLAZE To give shine to the surface of a food by applying a sauce, aspic, sugar, or icing, and/or by browning or melting below a broiler or salamander or in an oven. GRIDDLE To cook on a unconditional, self-colored cooking surface called a griddle. GRILL To cook on an open grid over a heat source.MOIST-HEAT COOKING METHODS Methods in which heat is conducted to foods by water or other liquid (except fat) or by steam. PAN-BROIL To cook uncovered in a skillet or saute pan without fat. PAN-FRY To cook in a moderate keep down of fat in an uncovered pan. (EN) PAPILLOTE cover in paper (or sometimes foil) for cooking so the enclosed food is steamed in its own moisture. PARBOIL To cook partially in a boiling or simmering liquid. PARCOOK To cook partially by any method. POACH To cook gently in water or other liquid that is hot but not actually bubbling, 160 degrees to 180 degrees F (71 degrees to 82 degrees C). REDUCE.To cook by simmering or boiling until the quantity of liquid is decreased, often to concentrate flavors. ROAST To cook foods by surrounding them with hot, dry air in an oven or on a spit in bearing of an open fire. SAUTE To cook quickly in a small marrow of fat, usually plot of ground mixing or tossing the foods by occasionally flipping the pan. SEAR To brown the surface of a food quickly at a superior temperature. SIMMER To cook in wat er or other liquid that is bubbling gently, 185 degrees to 205 degrees F (85 degrees to 96 degrees C). SMOKE-ROAST To cook with dry heat in the presence of smoke, as on a rack over wood chips in a covered pan.SOUS VIDE Vacuum-packed. Refers to techniques for cooking foods that are box under vacuum in plastic bags. STEAM To cook by direct contact with steam. sulk To simmer or braise a food or foods in a small amount of liquid, which is usually served with the food as a sauce. STIR-FRY To cook quickly in a small amount of fat by tossing cut-up foods in a wok or pan with spatulas or similar implements. Similar to saute, except the pan is stationary. SWEAT To cook slowly in fat without browning, sometimes under a cover. FIVE-SPICE CHICKEN WITH VEGETABLES Ingredients 2 tbsp sesame oil 1 garlic clove, chopped. 3 throttle onions, trimmed and sliced 1 tbsp corn flour 2 tbsp rice wine 4 skinless chicken titmouses, cut into strips 1 tbsp Chinese five-spice powder 1 tbsp grated fres h ginger 125 ml/4 fl oz chicken melodic phrase 100 g/3 ? oz baby corn cobs, sliced 300 g/10 ? oz edible bean sprouts Finely chopped spring onions to garnish(optional) Freshly cooked jasmine rice, (to serve) part 1. Heat the oil in a preheated wok or large heat pan. Add the garlic and spring onions and stir-fry over medium-high heat for 1 minute. 2. In a bowl, mix together the corn flour and rice wine, and then add the mixture to the pan.Stir-fry for 1 minute, then add the chicken, five-spice powder, ginger and chicken stock and cook for another 4 minutes. Add the corn cobs and cook for 2 minutes, then add the bean sprouts and cook for another minute. 3. Remove from the heat, garnish with chopped spring onions, if using, and serve with freshly cooked jasmine rice. SHINJAGA Ingredients 1 ? lb new potatoes 1 tbsp vegetable oil 4 tbsp Kikkoman 2 tbsp sugar 1 tbsp mirin Procedure 1. Wash and scrub new potatoes 2. Put them in a cabalistic pan and pour enough water to cover them. 3. Bring to a boil on high heat. 4.Turn down the heat to medium and cook about 10 minutes or until softened. 5. flow potatoes in strainer. 6. Mix Kikkoman, mirin, and sugar in a small form and circle aside. 7. Heat oil in a large pan on medium heat and fry potatoes until lightly browned. 8. swarm the sauce mixture over the potatoes. 9. Shake the pan to let the sauce coat new potatoes over high heat. Stop the heat. CORDON BLEU Ingredients chicken breast fillet (marinated seasoned with pepper salt) bread crumbs chunk oil toothpicks cheese ham Procedure 1. Put the chicken fillet in a flat surface. past add cheese and ham on top of the chicken fillet.Roll it and use the toothpicks to back up it. 2. Dip the rolled chicken fillet in the egg and roll it in the bread crumbs. 3. deep-fry until golden brown. 4. Remove the toothpick when serving. FISH FILLET Ingredients weight(Dory) calamansi seasoning egg bread crumbs mayonnaise Procedure 1. opus the fish. 2. Mi x the calamansi and the egg with the fish. 3. Add a little bit seasoning on it. 4. Dip the fish on the bread crumbs. 5. Deep-fry it until it becomes golden brown. 6. After cooking, place the mayonnaise on a small bowl for you to dip your fish on it. SQUASH MIX Ingredients oil egg squash (grated) cornstarch.Procedure 1. Mix the grated squash and the egg. 2. Add cornstarch to the mixture. 3. Fry it. CRUNCHY CHICKEN FINGERS Ingredients FOR CHICKEN FINGERS ? kilo chicken breast fillet, sliced into 1 inch thick strips 1 8g MAGGI MAGIC SARAP 1 cup all innovation flour 2 cups finely crushed NESTLE cornflakes 2 eggs, beaten Cooking oil for frying FOR TROPICAL CHILI SAUCE ? cup sweet-chili 1 tsp MAGGI MAGIC SARAP ? cup water Pineapple tidbits season to taste Procedure 1. Rub MAGGI MAGIC SARAP on chicken strips and let it sit for at least(prenominal) 15 minutes. 2. Coat chicken strips in flour. Dip in egg then roll in crushed cornflakes.3. Fry chicken strips until golden bro wn. Drain using paper towels to remove excess oil. fare with Tropical Chili Sauce on the side. SWEET AND SOUR FISH Ingredients 2-3 lbs red snapper, whole fish 4 tbsp vegetable oil 1 tbsp salt ? tsp ground pepper 2 tbsp soy sauce ? cup apple cider vinegar or ovalbumin vinegar ? water ? cup brown sugar 1 large chopped onion 6 tbsp minced garlic ? cup ginger, julienned ? cup carrot, julienned ? cup red bell pepper ? cup scallion, julienned (spring onions) 1 tbsp sifted flour Procedure 1. Clean the fish and slice it open. Let it stand for few minutes and drain well.2. Sprinkle fish with 1 tbsp salt 3. In a medium skillet, heat the oil and fry the fish until brown. Remove the fish from the pan and set aside. 4. In the same skillet, saute the garlic until light brown, then saute onion. 5. Add salt and white pepper. Stir in ginger, scallions, carrot and red bell pepper. 6. Add soy sauce, vinegar, water and sugar. Salt and pepper to taste. 7. When the mixture boils, add th e flour to thicken. Then, add the fish. 8. Cover the skillet and simmer for 5 minutes. PINAKBET Ingredients okra mad apple squash MAGGI magic sarap Tomato Garlic Onion Salt Umami Oyster sauce. Cabbage Procedure 1. sauteed garlic and onion. 2. Add a little amount of water and put vegetables. 3. Add oyster sauce. 4. term it with MAGGI magic sarap, salt umami. 5. Taste it and adjust flavors if needed. 6. Serve hot. RELLENONG TALONG Ingredients egg eggplant ground pork garlic onion oil salt Procedure 1. Fry the ground pork. 2. Slice the eggplant in the shopping centre and get the inner part of the eggplant. 3. Mix the pork, garlic onion add salt to season it. 4. Then put the cooked pork in the middle of the sliced eggplant then, put the eggplant in the pan and put egg to close the eggplant.

The Causes and Effects of Asthma Sufferers Essay Example for Free

The Causes and Effects of Asthma Sufferers EssayThe ProblemWith 5.2 million diagnosed asthmatics in the UK, Asthma is a common disease which affects both adults and children. Of these 5.2 million asthmatics, 1.1 million ar children. Asthma is a agree that has been nearly for many years and has caused around 1400 deaths per year, of which 90% be preventable. 1The numbers of asthma cases ease up been mellow ascribable to environmental changes, familial history and modus vivendi choices such(prenominal) as smoking during maternalism to name but a few. It is a chronic condition that affects the airways, causing animate difficulties. The condition has antithetical levels, long-lasting or recurrent. Mild forms of asthma can affect people, as can very intemperate cases of asthma. Sufferers of asthma have a lower supply of air to and from the lungs. As this serious condition affects so many people, can it actually be cured?What is Asthma?Asthma is a chronic condition that aff ects the airways of sufferers. The inside walls of the airways argon inflamed or swollen. This rubor makes your airways very sensitive to any form of irritations and causes an hypersensitised reaction to occur. As the airways bend inflamed, they become narrower, restricting the flow of air to and from the lungs. This air restriction causes symptoms such as wheezing, chest tightness, coughing and also breathing difficulties. These symptoms be to a greater extent potential to be experience at night or in the early morning hours. 2 Many causes and triggers of asthma have been identified. Dust, blusher and pet hairs argon just a few of the identified examples. 1Below is a diagram of a normal and an asthmatic bronchiole pictorial matter Words 299The SolutionA closure for treating asthma would be the use of respirators. This is the almost common treatment for asthma, and is much more effective than tablets or liquid by embouchure. There are two main types of inhalers, reliever inhalers andpreventer inhalers. Inhalers contain do drugss that are delivered directly to the lungs. 3 Relievers (Blue), e.g. Salbutamol, contain bronchodilator drugs which widen the bronchi so that more air can pass through, making breathing easier. This is a fast treatment to relieve symptoms and is un slight usually used when required.Preventers (Brown), e.g. Pulmicort, contain steroids that reduce the inflammation in the airways. When the inflammation has gone, it is much less likely for the airways to narrow and cause symptoms. This is non an immediate reliever of pain as it snaps 7-14 days for the drug to make believe up its effect. This reduces the need to use a reliever inhaler, as symptoms more or less disappear. 4Is the solution appropriate?The use of inhalers is appropriate as the steroids they contain to treat asthma are corti equaleroids. These are imitations of the inborn steroid that is produced in our bodies. 1 Also as these steroids are inhaled, a tiny amount is absorbed into the body, as they go directly into the lungs. Also the dose supplied through the inhaler is a very mild dosage, so therefore will not have any major side effect on the body. The drug also acts faster as it travels directly into the lung. Hence, inhalers are considered as the best treatment for asthma because of the posture of the doses taken.Implications of solution to problemA sufferers social life can become damage due to having asthma, therefore it has social implications. This is due to asthmatic patients needing to carry their inhalers around to treat an attack if it occurs. This is not an average thing to do within the realm of a critical society so it is deemed as a social issue of asthma. Undoubtedly, sufferers feel outcast as they are perceived differently to others and cannot socialise in the way that others can. This is because the younger generation of today, usually socialises through smoking or physically demanding activities, football. These are b oth difficult to perform or even more harmful to an asthmatic than a normal, well-preserved person. Medical research should soon create a treatment for asthma which can be carried around easily and is smaller in size.However, the smaller size would mean fewer doses in one inhaler and also in the duration of an asthma attack, a small inhaler would be harder to find on a person, unlike a larger inhaler. Also economical issues are linked with this disease as the medical treatments cost a lot of money to produce and then supply to patients. Manufacturing the current inhalers cost a very large amount of money, to change this and produce smaller inhalers would cause costs to ascend further. Machinery would have to change and so would the workers routines, so that an efficient technique of producing the smaller, attractive and trendy inhalers is achieved.Benefits and risks of the solutionInhalers are not completely safe to use as side do do occur due to the drug contained in the inhaler. A very common drug that inhalers contain is steroids for which side effects occur. The steroids contained are not anabolic steroids that enhance athletic performance. Most side effects to asthmatic steroids are in the upper airway and the throat. The steroids weaken the voice slightly as the muscle controlling the movement of the voice box also weakens.However the problem can be overcome by using spacer devices and rinsing the mouth out after using the inhaler. Steroids have also been suggested to retard children in their growth, although it is known that poorly tough asthma causes failure to grow properly. Normal doses of steroids for asthma do not cause growth failure, whereas high doses may affect growth. 5 Steroids are not only bad as they help with breathing difficulties by relaxing the muscle to allow an increase in the amount of air flow to the lungs and the body. This helps the sufferer of asthma to breathe more comfortably as air travels round the body more freely. Anoth er bring in of using inhalers is that only small doses are prescribed to patients who are diagnosed with asthma. This ensures the safety of the patient as they are not subjected to large doses which may have adverse effects on the body and their health too. utility(a) SolutionsThere are many alternative solutions for treating asthma. Examples of the alternative solutions are oral therapy and also changing lifestyles so that trigger factors are minimised.Oral therapy is a treatment for asthma as it is the same treatment as an Words 1110inhaler but is in a different form. It is a tablet that contains steroids that reduce the inflammation of the airways and also reduce the risk of an allergic reaction. Relievers and preventers do the same job as this, but take a powder form that is inhaled into the lungs. However, oral therapy is not very safe as each tablet contains a higher dosage of steroids. then it makes a patient more susceptible to the side effects of steroids. A tablet gives 50 times the dosage of steroids than an inhalation from a standard steroid inhaler. much serious side effects are linked with steroid tablets such as, diabetes, cataracts, increased hunger and so forth 1Changing lifestyles would not treat the disease as no medication is involved to suppress the symptoms. This plain helps calm down and also remove symptoms that may trigger an attack. If triggers of asthma are reserved from a sufferer or even minimised when in close proximity to a sufferer, the chances of an asthma attack occurring is less likely. 6 Therefore a healthier lifestyle for an asthma sufferer leads to a less perilous lifestyle too. By inhaling cleaner air, the lungs are delivered a greater volume of air, which carries more oxygen. Thus making breathing easier as there is an excess of oxygen in the bloodstream, not causing the rapid heartbeat that is needed to pump blood around the body.Validity of SourcesInformation obtained from http//www.netdoctor.co.uk/diseases/facts/a sthma.htm 2, is a GP and has the title of Doctor. Therefore this would become a reliable source of information as it has been written by someone who has a leg in treating and curing illnesses. Also as he is Dr. Roger Henderson, it shows that he has studied for a long point in time of time to understand the subject. Thisunderstanding was supported by http//www.asthma.org.uk/all_about_asthma/medicines_treatments/ 3, which is the society for asthma in the UK. This can be trusted fully as it delivers information on a disease which it is a specialist in. Therefore the sources can be deemed as reliable as they all confirm each others information.Bibliography1. Numark PharmacyMedicines habit Review, Page 42. Henderson, R, (10/06/2009), (21/02/2010)http//www.netdoctor.co.uk/diseases/facts/asthma.htm3. Asthma UK, (04/01/2008), (23/02/2010)http//www.asthma.org.uk/all_about_asthma/medicines_treatments/4. No Authors listed, (17/09/2008), (23/02/2010)http//www.patient.co.uk/health/Inhalers-fo r-Asthma.htm5. Chung, K F, (2003), Treating Asthma (2) Drug Therapy, Dr. Dan Rutherford, Asthma, 59-65, Great Britain, Hodder Stoughton6. Rollins, G, (published battle not listed), (13/03/2010)http//articles.directorym.com/Treatments_For_Asthma-a977839.htmlKEY Website, Book, ArticleWords 1518A pie chart that shows the inhaler success rate on asthmatic patients.This shows the inflamed/swollen bronchiole of an asthmatic person.This shows the normal bronchiole of a person who does not suffer from asthma.http//www.thechiroteam.com/wp-content/uploads/2009/05/graph1.gifhttp//www.mims.com/pic/Malaysia/4504.gifhttp//salbutamolinhaler.com/images/salbutamol-inhaler.jpghttp//www.aaenvironment.com/Pictures/asthma.jpg