Vodafone And Airtel And Customer Satisfation Marketing Essay

Vodafone And Airtel And Customer Satisfation Marketing EssayThe Indian Telecommunications lucre with 110.01 cardinal connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest ontogenesis abrasionet in the world and represents unique opportunities for U.S. companies in the stagnant world(a) scenario. The full(a) subscriber base, which has grown by 40% in 2005, is evaluate to reach 250 billion in 2007. According to Broadband Policy 2004, governance of India aims at 9 million broadband connections and 18 million meshing connections by 2007. The wireless subscriber base has jumped from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two out of either three new tele phone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as comp bed to only 40% in 2003. radio set subscriber growth is expected to bypass 2.5 million new subscribers per calendar calendar month by 2007. The wireless technologies before long in determination atomic number 18 spheric System for Mobile Communications (GSM) and Code Division Multiple main course (CDMA). There be primarily 9 GSM and 5 CDMA operators providing alert work in 19 telecommunication circles and 4 metro cities, covering 2000 towns across the country.Vodafone Group plc is a global telecommunications federation headquartered in Newbury, United Kingdom. It is the worlds largest meandering(a) telecommunications association measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with round 332 million proportionate subscribers as at 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 extra countries. It owns 45% of Verizon Wireless, the largest wide awake telecommunications go with in the United States measured by subscriber The name Vodafone assi milate a go at its from voice entropy fone, chosen by the fellowship to reflect the provision of voice and data armed benefits over mobile phones Its primary listing is on the capital of the United Kingdom channel Exchange and it is a constituent of the FTSE atomic number 6 Index. It had a market capitalization of approximately 92 billion as of November 2010, making it the third largest comp both on the London Stock Exchange. It has a secondary listing on NASDAQ.In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics plcs, the UKs largest churchman of military radio technology, agreed a deal with Lord Weinstocks of ordinary Electric Company plc to whollyow Racal to access some of GECs tactical battlefield radio technology. Briefing the head of Racals military radio division Gerry Whent to movement the company into commercial mobile radio, Whent visited GEs factory in Virginia USA in 1980. In 1982, Racals newly formed subsidiary Racal Strategic Radio Ltd low CEO W hen, won one of two UK cubicleular telephone network licenses the former(a) going to British Telecom The network, enjoyn as Racal Vodafone was 80% owned by Racal, Millicom with 15% and Hambros Technology Trust 5% respectively. Vodafone was launched on 1 January 1985Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986, Racal Electronics bought out the minority sh beholders of Vodafone for GB110 million. infra stock market pressure to realize full value for sh atomic number 18holders (the mobile unit was being valued at the same amount as the whole Racal group), in September 1988, the company was again renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB1.7 billion. On 16 September 1991, Racal Telecom was demerged from Racal Electronics as Vodafone Group. In July 1996, Vodafone acquired the two thirds of rag land it did not already own for 30.6 milli on. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for 77 million, a 181 store cosmic string whose clients were overwhelmingly victimization Vodafones network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a dish provider with 21 stores. In 1997, Vodafone introduced its Speech mark logo, as it is a quotation mark in a circle the Os in the Vodafone logotype atomic number 18 opening and closing quotation marks, suggesting conversation.untitled.bmp Bharathi AirtelSunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germanys Siemens to make the companys push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal collective Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing subject elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had standardisedwise launched the countrys first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to condition a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched go in Delhi. In 1996, cellular value was all-encompassing to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of spicery Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 20 05, Bharti extended its network to Andaman and Nicobar.In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular benefit provider in India and fifth largest in the world.Aims and objectivesTo see whether the node of Vodafone and airtel are well-provided or not?To find out which telecom company curb unafraid plans of value added utility and what type of plans subscriber like. methodologyA survey was conducted on the customers of Vodafone and airtel . Personal interaction was made patch conducting the survey. The primary data source includes that Final questionnaire filled by 100 customers.The Questioners include followingClose ended questions.Open ended questions.Suggestions of the customers. in all the respondents were asked their own suggestions and they are mentioned after the responses.The secondary data sources were Internet, Broachers, gallery etc epithelial duct StatementThere was a need to inhabit the present model of the Vodafone and airtel telecommunication overhaul provider and to whop the level of the customer satisfaction. This entrust help out to both telecommunication run provider companies to amend their customers next visit and to retain in the BusinessResearch documentaryCustomer Satisfaction for Vodafone and AirtelBackgroundThe report is based on the data collected from the customers, who are the users of Vodafone and Airtel also.Pilot SamplingA Pilot passel was conducted on 20 Respondents of customers of Vodafone and airtel. The aim of this Pilot Survey to get an composition of the question that can be asked in main questionnaire Survey and It also help out me in creating the options in the main questionnaire survey.Sampling size of itThe Sample size was 100Respondents, who the users of both Vodafone and Airtel and are students of my college. The survey was conducted in my college set forth onl y.Target AudienceStudents who are employ Vodafone as surface as airtel service.AnalysisSms relative majorityWhich telecommunication service do you use? coda higher up Pie- graph turn tos most both customers are using airtel as wellhead as Vodafone.2) Do you use SMS people service on your cell phone? inferenceAbove pie chart let loose round some of the 95% customer are using sms pack and 5% are not using sms pack.3) Which companys SMS packing service do you use? final stageAbove Pie-chart enunciates about both customers are using airtel as well as Vodafone.What influenced you to activate SMS service on close (Airtel)Above pie chat verbalize about that 77% customer comply to know from the friend,12% get down to know from the schemes,8% come to know from the advertisement and 3% come to know from the any other (brochers,banner etc) finding (Vodafone)Above pie chat verbalize about that 70% customer come to know from the friend,15% come to know from the schemes,11% come to know from the advertisement and 4% come to know from the any other (brochers,banner etc)5)Which SMS pack service have you experienced using onAirtelVodafoneRs 9 (40 all loc sms) 1 dayRs 4( 100locnat sms) 1dayRs 24(5000 all loc+std sms) 10dayRs 10(50loc%nat sms) 10dayRs 67(15000 all loc+td sms)30 dayRs15 (75 loc%nat sms) 15dayRs 26(5000loc%nat sms) 10dayRs 36(1000loc%nat sms) 30dayRs 66(15000loc%nat sms) 30day finishAbove table speak about list of sms pack service that airtel and Vodafone customer have experience before.6)Which SMS pack schemes do you use currently onAirtelVodafoneRs 67(15000 all loc+std sms)30 dayRs 66(15000loc%nat sms) 30dayConclusionAbove table speak about most of airtel customer are currently using Rs 67(15000 all loc+std sms)30 day and most of the Vodafone customer are currently using Rs66(15000loc%nat sms) 30day .7) How lots do you activate SMS schemes on your mobile?ConclusionAbove imbibe chart speak about 63% of customer are often are using activate SMS schemes on mobile,19% of customer are oftentimes activate SMS schemes on mobile,6% of customer are once a month activate SMS schemes on mobile,7% of customer are once 3 month activate SMS schemes on mobile and ,5% of customer are once a 6 months activate SMS schemes on mobile.8) What do you think about the determine of these SMS packs?Airtel okVodafone very good and excellent.Do you think that SMS pack service of Airtel is relegate than that of Vodafone?ConclusionAbove pie chart speak about 15% customers has verbalise that sms pack service of airtel is better then of Vodafone and 85% give tongue to that sms pack service of Vodafone is better then airtel.How commodious are you with the SMS pack service provided by Airtel?ConclusionAbove line graph speak about 15% customers of airtel are highly slaked on sms pack service,25% customers of airtel are satisfied on sms pack,10% customers of airtel are neither satisfied nor displease on sms pack , 20%customers of airtel are disgr untled on sms packand 30%customers of airtel are highly disgruntled on sms pack service.How satisfied are you with the SMS pack service provided by Vodafone?ConclusionAbove line graph speak about 50% customers of airtel are highly satisfied,40% customers of airtel are satisfied,5% customers of airtel are neither satisfied nor dissatisfied , 3%customers of airtel are dissatisfied and 2%customers of airtel are highly dissatisfied.12) According to you SMS pack service of which telecom service provider is better?ConclusionAbove line graph speak about 75% customer are said that Vodafone is better then airtel and 25% of airtel customer said that airtel is better then Vodafone.13) Do you have any complaints?Airtel No proper rangeHigh priceless(prenominal) awarenessMessages pending mostlyVodafone growing validity of sms pack14) Which service providers SMS pack service will you recommend to others in future?ConclusionAbove pie chart speak about that 71% of customers will recommend to Voda fone only in future, 24%% of customers will recommend to airtel only in future, and 5% for the both. iniquity jobDo you use Night craft service on your cell phone?ConclusionAbove pie chart speak about most of the 61% customer are using wickedness life history pack and 39% are not using shadow calling pack.If yes then, which companys Night calling service do you use?ConclusionAbove pie chart speak about 5% of customers are using airtel only, 10% of customers are using Vodafone, and 85% of customers are using both.What influenced you to activate Night calling service onConclusion (Airtel)Above pie chat speak about that 78% customer come to know from the friend,15% come to know from the schemes,5% come to know from the advertisement and 2% come to know from the any other (brochers,banner etc)Conclusion (Vodafone)Above pie chat speak about that 70% customer come to know from the friend,15% come to know from the schemes,11% come to know from the advertisement and 4% come to know fr om the any other (brochers,banner etc)Which Night calling schemes do you use currently onAirtelVodafoneRs 28(300 night loc airtel min) 5 dayRs 22(175 loc Vodafone night min) 15 dayConclusionAbove table speak about most of airtel customer are currently using Rs 28(300 night loc airtel min) 5 day and most of the Vodafone customer are currently using Rs 22(175 loc Vodafone night min) 15 day.How often do you activate Night calling scheme on your mobile?ConclusionAbove line graph speak about 41% of customer are often are using activate night calling pack on mobile,52% of customer are frequently activate night calling pack on mobile,3% of customer are once a month activate night calling pack on mobile,2% of customer are once 3 month activate night calling pack on mobile and ,1% of customer are once a 6 months activate night calling pack on mobile.What do you think about the pricing of these Nights calling scheme?Ok satisfiedGoodVery goodAttractiveDo you think that Night calling scheme of Airtel is better than that of Vodafone?ConclusionAbove pie chart speak about 8% customers has said that night calling pack of airtel is better then of Vodafone and 92% said that night calling pack of Vodafone is better then airtel.How satisfied are you with the Night calling service provided by Airtel?ConclusionAbove line graph speak about 2% customers of airtel are highly satisfied with night calling service,10% customers of airtel are satisfied with night calling service ,26% customers of airtel are neither satisfied nor dissatisfied with night calling service , 57%customers of airtel are dissatisfied and 5%customers of airtel are highly dissatisfied with night calling service.How satisfied are you with the Night calling service provided by Vodafone?ConclusionAbove line graph speak about 64% customers of Vodafone are highly satisfied with night calling service,27% customers of Vodafone are satisfied with night calling service ,4% customers of Vodafone are neither satisfied nor dis satisfied with night calling service , 3%customers of Vodafone are dissatisfied and 2%customers of Vodafone are highly dissatisfied with night calling service.According to you Night calling service of which telecom service provider is better?ConclusionAbove line graph speak about 78% customer are said that night calling service of Vodafone is better then airtel and 22% of customer said that night calling service of airtel is better then Vodafone.Do you have any complaintsAirtelno range, no clarity, priceVodafoneno. its ok and excellent.Which service providers Night calling pack service will you recommend to others in future?ConclusionAbove line graph speak about 3% of customer will recommended to airtel night calling pack service provider , 89% of customer will recommended to Vodafone as a night calling pack service provider and 8% of customers will recommended to both service providers.13) Your suggestions toAirtel ___________________________________________________________________ _________________________________________________Vodafone ____________________________________________________________________________________________________________________CONCLUSION AND LEARNINGTo end my project report, I would like to say that it was a really great experience working with Vodafone and airtel telecom industry Through this Internship I gained a lot of knowledge in this Project. It was a great experience to interact with the customers of Vodafone and airtel. Finally I call for say thanks to the Vodafone and Airtel executive officer for allowing me to gain valuable information, for grown me an opportunity to conduct this study. From the above research I have through with(p) I can conclude that Vodafone is much better than airtel and hence airtel demand to work hard and get better. Specially about the sms packs, the pending messages which crucify the customers and the range at night.RECOMMENDATIONS/SUGGESTIONSSms packFor VodafoneThe validity for the sms pack sh ould be increase as the customers those who are sending sms regularly are facing problem. much messages should be offer to customers for less moneyFor AirtelMessages pendingSlow legal transfer is there. So try to increase the speed.Easy serviceMore messages should be offer to customers for less moneyMore advertisement should be do in order attract the customers.Night callingVodafone-Increase timings hours from (10.00pm to 8.00am) first off it was (11.00pm to 8.00am)Reduce the priceValidity should be increase.Should improve the scheme for night callingAirtelRange problem. So set up a good range towersPromote your services to maximum end customersMore advertising /promotion should be done in order attract the customers.Increase timings hours from (10.00pm to 8.00am) first it was (11.00pm to 6.00am)BibliographyWebsitewww.vodafone.inwww.airtel.comwww.google.com